Owing to the new Facebook’s advertising policy, these elections were the first we have been able to find out the data on the parties’ spending on Facebook ads.

Using the official Facebook data, the Digital Forensic Center discovered that from August 4 to September 2, the Social Democratic Party spent the largest amount of money – 17,973 euros, followed closely by the Social Democrats with 17,621 euros.

The official page Aleksa Becic – the Democrats paid for the Facebook ads a total of 15,230 euros, the Democratic Party of Socialists paid 14,634, while the Civic Movement URA paid 8,116 euros. The page Zdravko Krivokapic – Za buducnost Crne Gore spent 2,336 euros on sponsored posts.

The Croatian Civic Initiative spent 612 euros on Facebook ads, the Albanian coalition Unanonimously spent 304, the Albanian list 200, the Croatian Reform Party 153, and the Bosniak Party 102 euros. Ahead of the parliamentary elections in Montenegro, Facebook presented the new advertising policy, which refers to our country as well. Now, all political ads must be authorized and provide information on who paid for the ad. Owing to that rule, the recently held parliamentary elections were the first we have been able to find out the data on the parties’ paying for the ads on the most popular social network in our country.