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Tourism targeted by pro-Serbian media

Over the last years, and particularly over the last months, we witnessed very intensive negative campaigns on Serbian media portals aimed at deteriorating the image of Montenegro as a preferable tourist destination

The Serbian and pro-Serbian media do not miss an opportunity to point out at all the tourist offer shortcomings on the Montenegrin coast. By spreading panic and giving warning alerts, they tend to present bad situation in the country, with a view to destabilizing the domestic economy by provoking the collapse of tourism.

Dreadful sight in Montenegro: Serbs will never visit you again! Tourists cancel packages on a large scale! Discharge of raw sewage seen at the most beautiful beach in Montenegro! Dangerous shark seen in the Adriatic Sea! Sneaks scared bathers at Buljarica and Mogren beach in Budva!

We singled out only some of the headlines which media such as Espreso, Alo, Telegraf, Srbija Danas, Informer portals, use to spread negative campaign. The headlines are followed by a set of appalling photos of waste in Sutomore, Budva and alike, intending to sabotage tourist season.

However, according to Maja Vukicevic, PR manager of the Montenegro Stars Hotel Group, most of the published photos and texts have been fabricated and re- cycled over the years.

Regardless such a negative campaign, the number of Serbian tourists has not decreased compared to previous years, said Aleksandra Maksimovic, PR of the National Tourism Organization. Judging from the tourism turnover gene- rated from the Serbian market, it is evident that the negative media campaigns do not influence significantly the tourist revenues, she concluded.